Rhino Shield, the 20-plus year division of AmCoat Industrial, has updated the formula for their durable ceramic elastomeric coating. Veteran-Owned and made in the U.S.A., Rhino Shield goes on 8-10 times thicker than conventional paint and is warrantied for 25 years. The newly updated formula takes their nano-technology to the next level.

Mike Moore, Director of Products and Applications, said the Rhino Shield formula has been consistently improved over its life, but this latest update takes the high-performing coating to another level.

“I have to give credit to the new owners of Rhino Shield,” said Moore, “Their unwavering commitment to invest in R&D will ensure the success of Rhino Shield moving forward.

“Rhino Shield has been around for more than 20 years, and that’s because it’s continually being evaluated and improved,” said Moore. “For example, four years ago, we partnered with Dow to improve bio resistance, and that resulted in a 3-part Dow additive that offers even greater resistance to any coating’s main attackers: mildew, algae and fungi. That partnership with Dow resulted in a much-improved product.

“Through self-cross-linking polymer chemistry, this latest update allows us to be able to continue to improve the physical qualities of the coating,” said Moore.

AmCoat’s CEO Terence Andre said improving the durability qualities of Rhino Shield over the years has made the coating one of the highest performing in the industry.

“With our latest upgrade we’ve developed the highest performing elastomeric coating in the industry,” said Andre. “Through the innovative use of highly-developed and latest technology backbone resins and specialty additives, we’re seeing improved adhesion, elongation, tensile strength and especially permeability — all of which are crucial to long-term performance of an architectural wall coating. In addition, this coating can reject significant heat penetration. So, in addition to protecting your home, it’s like adding an additional layer of heat resistance.”